Consumer Behavior Trends

Most companies in the soccer industry rely heavily on purchases from soccer players. That being said, the companies that are selling top of the line gear such as Nike, Puma, Adidas, and just recently Mizuno rely on purchases from the millenials (people ages 18-34). This is because they are the ones who will be willing to spend more on equipment rather than someone who is younger than that. These companies are looking for athletes all around the world. By selling online, they can mass produce shoes, jerseys, shin guards, and more which can all be sold across the world. Nike being one of the largest soccer equipment providers does not tend to stick to a specific demographic or psychographic. They don't see the need to market to a specific niche when they can target nearly everyone across the world. With Mizuno just recently stepping into the soccer realm of selling, they are relying on selling to these millennials in order to get a buzz going about their product. They do not have the same presence in the market that Nike, Adidas and Puma. Over the years if Mizuno creates quality shoes and can get a celebrity endorser, they will soon be one of the "top dogs" in the soccer industry.