Group Influence via Social Media

Social media is very tricky now-a-days with the advancement in technology almost anything is possible. People use social media to connect with others and have conversations. Companies in the soccer industry can utilize social media in this way rather than just posting on behalf of the company. By interacting with people and creating a "buzz" about their products is how these companies use social media to get consumers involved. They are able to push their products and influence groups of people by simply interacting and creating conversation.

Companies in this industry need to understand what the consumer wants from a social media and online aspect. The companies that are always online and respond within the hour are probably more successful with people such as the millennials who spend a lot of time on the internet. Customer service is very important. If you look back at my other post, you will see that having great customer service is the sole reason I still shop from Nike and Soccer.com. These companies are consistently online creating group influence via social media such as Facebook and Twitter. They are constantly creating a buzz about their new products and are always trending.

Having pictures of products and creating hype about their company will ultimately help them create more group influence because more people will be interactive with their company. As long as their company can handle all of the social media platforms, they will be very successful.