Social media is influential in the English Premier League (EPL) as well as other Professional Soccer Leagues. Companies are using popular professional teams such as Manchester United, Arsenal, Liverpool, and Chelsea among many. It is crazy to think that companies such as Chevrolet and Fly Emirates are using these teams to create awareness towards their companies. Chevrolet is paying a total of $47 million Euros per year just to have their logo on the front of Manchester United's home and away kits. Fly Emirates is totallling nearly $30 million euros to be the sponsor of Arsenal. I say this because on every social media platform that shows a professional player wearing one of their jerseys, they are also seeing the logos of these large companies.
Wayne Rooney: Manchester United Mesut Ozil: Arsenal
The majority of professional soccer teams are utilizing all platforms of social media including Facebook, Twitter, Instagram, and more! Just the other day on twitter, there were videos showing magnificent goals of the 2014 season. It is great to see because some of these videos go all the way back to when Pele was playing. It is amazing to see how the game has changed over recent years and how it will continue to change in the future. I am interested to see how else social media will play an important role in the future of the English Premier league.
Having these companies pay large sums of money for their logos on these teams. It would be really interesting to see how it affects the sales of the jerseys and awareness towards their companies. Being a huge Manchester United fan, I heard from several people that they were not going to buy the new home and away kits of ManU because the Chevrolet logo made it ugly compared to the AIG logo they used to have. Personally, I love the new jerseys.
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