Customer Loyalty

One of the brands that creates the best customer loyalty in soccer is Nike. The warranties, price, durability, and quality of their shoes and other equipment is what makes people always buy from them. One of the biggest reason that nike holds most of the market for soccer boots is because their warranty offers a one year renewal on all shoes. If the shoes get damaged, you can simply send the shoes back to nike and receive a voucher worth the entire amount you paid for the shoes. This creates a lot of business for Nike because people tend to tear through shoes and cleats. This can also work against them though. Some people will be unethical and break their shoes on purpose just to receive the voucher. However, Nike has to know this. They are selling soccer shoes worth $200+ and nearly everyone is buying them. Also, not everyone tears their shoes on purpose. Nike's customer service is great to deal with and are always very helpful and friendly. By having good customer service, people are more inclined to keep purchasing from them. It also helps that their cleats are comfortable and used by the majority of the English Premier League. Cristiano Ronaldo endorses his CR7 soccer cleats that are made by Nike. He is the Ballon D'or winner this last year which gives him the title of the best soccer player in the league.